Privacy Policy
Welcome to maxxWin. This Privacy Policy outlines how we collect, use, store, and share your personal information when you access or use our website and services at maxx-win.co.uk. By using our platform, you consent to the practices described herein. If you do not agree with any part of this policy, please do not use our services.
1. Data Controller
maxxWin Limited, registered in the United Kingdom, is the data controller responsible for your personal data. Our registered office is at 123 Gaming Street, London, UK. For any privacy-related queries or concerns, please contact our Data Protection Officer at [email protected].
2. Information We Collect
We collect various types of personal information to provide and improve our services, including but not limited to:
- Full name
- Email address
- IP address
- Telephone number
- Postal address
- Date of birth and gender
- Device and browser information
- Usage data such as login times, game activity, and location (where permitted)
- Account registration and profile details
- Deposit, withdrawal, and payment transaction information
- Communications with customer support
- Documents provided for identity verification and compliance with UK Gambling Commission (UKGC) regulations
- Data from third parties for fraud prevention, credit checks, and responsible gambling assessments
- Special category data (e.g., health or ethnicity) only if voluntarily provided
3. How We Use Your Data
Your personal data is used for the following purposes:
- To create, manage, and secure your account
- To verify your identity and age in compliance with UK law and UKGC licence conditions
- To process deposits, withdrawals, and payments securely and efficiently
- To comply with legal and regulatory obligations, including anti-money laundering (AML) and responsible gambling policies
- To communicate important information about your account, service updates, and changes to terms
- To run promotions, competitions, loyalty programmes, and bonuses
- To send marketing communications, only with your explicit consent
- To personalise your experience and tailor offers according to your preferences
- To monitor and analyse service usage for continuous improvement
- To detect, prevent, and investigate fraud, security breaches, and other unlawful activities
- To carry out customer support and respond to your enquiries
4. Legal Basis for Processing
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we process your personal data based on one or more of the following lawful grounds:
- Your consent, where required (such as for direct marketing)
- Performance of a contract with you (e.g., providing gaming services)
- Compliance with legal obligations (e.g., UK Gambling Commission requirements)
- Our legitimate interests, such as improving services, fraud prevention, and ensuring platform security, provided these do not override your fundamental rights
5. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy and to comply with legal requirements. Typically, we keep your data for up to five years after your account is closed or after your last interaction with our services, except where longer retention is required by law, such as for self-exclusion records, unresolved disputes, or investigations.
6. Marketing Communications
We may send you promotional messages about our services or those of selected partners only if you have given your explicit consent. You can manage your marketing preferences or unsubscribe at any time via your account settings or by following the unsubscribe link in any marketing communication.
7. Cookies and Tracking Technologies
We use cookies and similar technologies to improve your experience on our website. These include:
- Essential cookies to enable core website functions and security
- Preference cookies to remember settings such as language and currency
- Analytical cookies to understand website usage and improve performance
- Advertising cookies to deliver relevant promotions and offers
You can manage or disable cookies through your browser settings; however, some cookies are essential for the website to function properly.
8. Sharing and Transferring Your Data
Your personal data may be shared with:
- Service providers, such as payment processors, software providers, and hosting companies
- Regulatory and law enforcement authorities, including the UK Gambling Commission
- Fraud prevention and credit reference agencies
- Companies within the maxxWin corporate group for internal administration
- Third parties you authorise us to share your data with
Where your data is transferred outside the United Kingdom or the European Economic Area (EEA), we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the UK Information Commissioner’s Office (ICO).
9. Data Security
We implement robust technical and organisational measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction. This includes encryption, firewalls, secure servers, access controls, and regular security audits.
10. Your Rights
You have the following rights regarding your personal data, subject to applicable laws and exceptions:
- The right to be informed about how we use your data
- The right to access your personal data
- The right to rectify inaccurate or incomplete data
- The right to erasure (“right to be forgotten”) in certain circumstances
- The right to restrict or object to certain processing activities
- The right to data portability, where applicable
- The right to withdraw consent at any time without affecting prior lawful processing
- The right to object to decisions based solely on automated processing that significantly affect you
To exercise any of these rights, please contact us at [email protected]. We may require proof of identity to process your request.
11. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The updated policy will be posted on this page with a revised “Last updated” date. Continued use of our services after such changes constitutes acceptance of the updated policy.
12. Complaints and Contact
If you have any concerns or complaints about how we handle your personal data, please contact us at [email protected]. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) via their website at ico.org.uk.
13. Responsible Gambling
maxxWin is committed to promoting responsible gambling. We use your data to support self-exclusion, limit-setting, and other responsible gambling tools in compliance with UK regulations. For support and advice on safer gambling, please visit the BeGambleAware website.
Last updated: October 2024